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Shop the best bath towels based on quality, comfort and softness

Let go of your old, wet musty towels and say hello to the coziest towels around.

Published Jun 13, 2024
3 min. reading time
a picture of four cream bath and hand towels in a bathroom, a stack of white towels

A soft, quality towel can make all the difference in your bathroom routine.

Picture yourself post-shower or bath wrapping yourself around a plush, ever-so-soft towel that makes you feel like you’re in a premium spa. 

Ready to make that simple upgrade? We’ve got the best bath towels that offer softness, quality material and comfort here.

Read more: Transform your bathroom with these chic shower curtains

Discover top-rated bath towels 

Amazon Basics 2 Piece Quick-Dry Oversize Bath Towels in white
Best value
Amazon Basics 2 Piece Quick-Dry Oversize Bath Towel
$19.99 at Amazon
Lands' End Premium Supima Cotton Bath Towel in dark gray
For comfort
Lands' End Premium Supima Cotton Bath Towel
$24.47 at Target
2 bath and hand Super-Plush Turkish Cotton Bath Towels in white
A luxury pick
Brooklinen Super-Plush Turkish Cotton Bath Towel Bundle
$99.70 at Brooklinen
textured Casaluna Waffle Bath Towel in gray
A spa-like towel
Casaluna Waffle Bath Towel
$15 at Target

Specifications

  • Material: 100% cotton

  • Number of towels: 2

An average 4.4-star rating from over 43,000 reviews shows that this value pack of bath towels is many buyers’ favorite.

Affordable and durable, this pick is made with 100% cotton to provide extra softness against the skin and a lightweight, quick-dry design that absorbs moisture so you can say bye-bye to damp or odorous towels.

For comfort

Lands' End Premium Supima Cotton Bath Towel in dark gray
Photo: Target

Specifications

  • Material: Supima cotton

  • Number of towels: 1

If you want to experience the comfort and reliability of Supima cotton, this is the perfect towel for you.

With extra-long fine fibers, silky yarn and a wrap-around design for ultimate comfort, this pick provides all the features you need for good bathroom towels.

A luxury pick

2 bath and hand Super-Plush Turkish Cotton Bath Towels in white
Photo: Brooklinen

Specifications

  • Material: 100% Turkish cotton

  • Number of towels: 4

If you’re looking for luxury bath towels, this Brooklinen bundle is a great choice.

Offering plushness, absorbency and all-around luxury, this popular bath set is made from high-quality Turkish cotton, known for its extra softness and long-lasting thickness.

Thanks to its gentle feel, it’s ideal for sensitive skin types.

A spa-like towel

Specifications

  • Material: 100% cotton

  • Number of towels: 1

This textured towel will fit the calm and serene vibe of your bathroom.

Together, its lightweight design, waffle texture and washed finish take inspiration from spa and wellness settings for a luxurious bathing experience at home.

Top set

Specifications

  • Material: Egyptian cotton

  • Number of towels: 6

The soft, long-lasting fabrics and absorbent properties make this set one of the best bath towel sets available.

Its plush design lends a super fluffy feeling, terry loop cotton soaks up moisture after a shower or bath, and an attached loop makes hanging your towel easy.

Best of all? These towels come in various color options, so you're sure to find the perfect match for your home decor.

Most absorbent bath towel

Specifications

  • Material: Cotton

  • Number of towels: 1

With its superb absorbency and lightweight nature, this weaved bath towel is designed to become stronger with use, extending its lifecycle.

Its formula for success is simple: Extra-long Supima cotton fibers provide resilience and smooth softness, an open weave design ensures a quick drying process and its lightweight design makes it ideal for travel.

What material is the best for bath towels?

Generally speaking, you’ll find that the best bath towels are all made of cotton. 

But when it comes to choosing high-quality pieces, here are the three types you should be looking for:

  • Egyptian cotton: Smooth and extra-strong fibers combine to provide exceptional softness, durability and long-lasting plushness.

  • Supima cotton: Known for its high level of absorbancy, these lightweight towels are great for those looking for quick-drying options.

  • Turkish cotton: A super soft and thick design that is gentle on the skin makes this perfect for sensitive skin.

What are the best bath towels?

Still shopping for the best towels to buy? Here are our top picks:


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Prices updated on 06/14/2024. We are not responsible for any changes to the prices mentioned above.

Lauren Pascal Professional Headshot
Written by
Lauren Pascal

A self-proclaimed ‘obsessed TikTok user,’ Lauren Pascal uses her knowledge to help readers shop for trendy new products. Lauren is also an experienced travel writer and recently wrote informative pieces for travellers during the pandemic.