The best toilet paper for a pampered tushy

Toilet paper may not be the most exciting purchase, but it’s what we use daily, so it’s a good idea to think about which one you use. 

The choice is usually between cheaper (and rougher) paper or forking out more for the cushier stuff — but it doesn’t have to be like this. 

We’ve searched for the best toilet paper on the market based on softness, strength and absorbency to ensure you have a clean and comfortable tushy. 

Read more: Jazz up your bathroom with the best shower curtains

Top toilet rolls

Overall pick

Charmin Ultra Soft Toilet Paper

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$19.86 at Walmart

Best budget

Great Value Toilet Paper

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$11.62 at Walmart

Best sustainable

Seventh Generation Toilet Paper Recycled Bath Tissue

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$36.68 at Amazon

Strongest toilet paper

Cottonelle Ultra Comfort Toilet Paper

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$25.98 at Walmart

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Overall pick

Charmin Ultra Soft Toilet Paper

$19.86

$19.86 at Walmart

Specification:

• Ply: 2-ply

• Sheets per roll: 264

• Price per roll: $2.12

This toilet paper from Charmin is the ideal choice for any house — it’s soft, absorbent and long-lasting (what more could you really ask for?). 

It’s also septic-safe (meaning it doesn’t immediately dissolve after flushing or build-up in pipes and septic systems), saving you money on pipe repairs in the long run. 

Even better, we love how many sheets of paper per roll these have, so they’re ideal for big families or those who often forget to stock up. 

Best budget

Great Value Toilet Paper

$11.62

$11.62 at Walmart

Specification:

• Ply: 1-ply

• Sheets per roll: 1,000

• Price per roll: $0.73

If budget is your priority, our top pick for you is Walmart Great Value toilet paper. 

With 1,000 sheets per roll, these will last a while, making this pack the perfect choice for big families on a budget. However, this toilet paper is only one-ply, meaning you will likely have to use more toilet paper every time. 

It’s septic-safe and soft enough to prevent skin irritation.

Best sustainable

Seventh Generation Toilet Paper Recycled Bath Tissue

You save $6.48 (15.01%)

$36.68$43.16

$36.68 at Amazon

Specification:

• Ply: 2-ply

• Sheets per roll: 240

• Price per roll: $4.65

For many, being eco-conscious and buying sustainable products is a top priority in their daily life — so this one is the perfect match. 

This paper is unscented, chlorine-free and free from dyes, inks or fragrances, which is good news if you have sensitive skin because it won’t irritate your skin. 

These tissues are also compatible with low-flow toilets, meaning if you have an RV or camper this won’t clog up your pipes.

Strongest toilet paper

Cottonelle Ultra Comfort Toilet Paper

$25.98

$25.98 at Walmart

Specification:

• Ply: 2-ply

• Sheets per roll: 244

• Price per roll: $0.87

For those times when stronger toilet paper is needed, our top pick has to be this one from Cottonelle. 

This two-ply paper is designed to absorb maximum moisture and leave you looking and feeling clean. You won’t need to purchase more toilet paper in the long run with its extra absorbency, ultimately saving you money. 

It’s also made from 100% plant-based fibers and is FSC-certified, so it’s ideal if you’re environmentally conscious.

Softest toilet paper

Quilted Northern Ultra Plush Toilet Paper

$20.98

$20.98 at Walmart

Specification:

• Ply: 3-ply

• Sheets per roll: 255

• Price per roll: $0.87

There’s no such thing as too soft when it comes to toilet paper, but this one from Quilted Northern comes close. 

Quilted Northern claims this toilet tissue is 3x thicker and 3x more absorbent, so you may not be disappointed by this one!

The three-ply layers make this feel silky smooth against your skin, and the trees it’s made from are from FSC-certified forests, so you can feel good inside and out.

Best subscription

Who Gives a Crap subscription

$28

From $28 a month

Specification:

• Ply: 2-ply

• Sheets per roll: 385

• Price per roll: $1.17

If you want to take the effort out of buying toilet paper, why not opt for a subscription service?

With a subscription from Who Gives a Crap, you can choose whether to get 24 or 48 rolls and whether they’re delivered every four, six or eight weeks, which makes them ideal for all kinds of households. 

The paper is two-ply, made from 100% recycled paper, funky wrapped and with carbon-neutral shipping. There isn’t much we don’t love about this. 

Our verdict:

With our list of the best toilet paper, we’re sure there’s one for every bottom. 

For those who want the perfect all-rounder, we recommend Charmin Ultra Soft Toilet Paper — it’s soft, thick and absorbent. What more you could ask for? 

On a budget? You can’t go wrong with Walmart Value Toilet Paper. It’s affordable but effective and won’t destroy your septic tank (which is always a bonus!).

If you want your toilet paper to simply appear on your doorstep as if by magic, then our top pick for you is the Who Gives a Crap subscription. Convenient, colorful and environmentally friendly, this a top pick for the best toilet paper.  

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Prices updated on 04/25/2024. We are not responsible for any changes to the prices mentioned above.