More categories
More categories

Smart Shopper is reader supported. When you shop our picks, we may receive a commission.

5 black-owned businesses to shop in honor of Black History Month

Support the local community with these body care, pet, stationery and baby care products from our favorite black-owned companies.

Published Feb 06, 2024
3 min. reading time
A collage of beauty products, edibles and a journal against a pastel pink, yellow and purple grid background

February is Black History Month and while there are a lot of ways to celebrate, buying from black-owned businesses goes a long way toward supporting the local community and helping new businesses grow.

To honor this historical month, we’ve listed our favorite black-owned businesses with amazing products you never knew you needed. From beauty products to something for your furry best friends, you’ll love discovering the items on our list!

Read more: Achieve effortless beauty with these top CC creams

Browse our favorite products

Square metal tin of Eugenia Shea Everyday Strength Grapefruit shea butter with lid off and a product swatch
Eu'Genia Shea Everyday Strength Shea Butter in Grapefruit
$55.99 at Eugenie Shea
Green bottle of Moringa Hair and Body Oil with gold cap
Moringa Hair and Body Oil
$60 at Eugenia Shea
Beachside Travel Zippered Techfolio surrounded by a water tumbler, sunglasses, earphones, cell phone and tablet
Beachside Travel Zippered Techfolio
$20 at Be Rooted
Journal open with a pen, catchall tray and stickers
Gift Set To Be More Mindful - Gratitude Journal Set
$25 at Be Rooted

Eu'Genia Shea

Founded in 2014, this family-run business started when founder and CEO Naa-Sakle Akuete’s mother was diagnosed with cancer. Wanting to spend as much time together, Akuete took inspiration from her mother’s midwifery secret passed down from her Grandma Sunshine —pure Ghanaian shea butter. 

Using her experience as the President of the Global Shea Alliance, Akuete focused on bringing the best shea butter to consumers. The best part is, Eu'Genia Shea donates 15% of their profits to their female workers in Ghana in the form of an education fund.

Products we love:

Square metal tin of Eugenia Shea Everyday Strength Grapefruit shea butter with lid off and a product swatch
Photo: Eugenia Shea

Be Rooted

Jasmin Foster was already working in retail for 10 years when she saw a gap in the market that needed to be filled. In 2020, Foster decided to create a brand that represented the Black community by showcasing stationery and home goods that commemorate people of color and their culture.

Today, Be Rooted’s products can be found in Target and Amazon apart from purchasing directly on their website.

Products we love:

Beachside Travel Zippered Techfolio surrounded by a water tumbler, sunglasses, earphones, cell phone and tablet
Photo: Be Rooted


As a mother, TinkyPoo’s founder ​​Nadiyah Spencer focused on not only using plant-based materials that are safe and healthy for a baby’s skin but she championed inclusivity by having her products designed with babies from black, brown, Asian American and Pacific Islander backgrounds. 

Spencer has 20 years of experience working in apparel manufacturing for iconic brands. She used that and translated it into ensuring a high-quality and affordable product to provide families with an experience that is unique and inclusive of their culture and heritage.

Products we love:

Pet Plate

A proud pawrent, Renaldo Webb’s journey started when his first dog Winston, had serious digestive issues that led to him becoming a picky eater and refusing most food served. When Renaldo discovered how a pet food factory was using low-quality ingredients, he decided that it was time to provide Winston and other pets, the treatment they deserved.

Webb paired with a board-certified vet nutritionist Dr. Renee Streeter, to produce home-cooked meals for pets using real, high-quality ingredients that are well-balanced and beneficial. 

Products we love:


The story of Golde started in a one-bedroom apartment in Brooklyn where CEO and founder, Trinity Mouzon Wofford was staying with her partner, Issey. Together they started the brand with a single product — an Original Turmeric Latte Blend.

Since then, the company has grown to produce a range of wellness and superfood products, from its bestseller Pure Matcha to skincare products like its Papaya Bright Face Mask. Not only are they 100% natural and vegan-friendly but 1% of every Golde purchase is donated to a nonprofit of your choice.

Products we love:

What is Black History Month?

Black History Month, observed annually from February 1st to March 1st celebrates and honors the sacrifices and contributions of African Americans to shaping the nation. Historian Carter G. Woodson started the idea in 1926. 

In 1970, black educators and Black United Students at Kent State University proposed the celebration of Black History Month in February. In 1976, President Gerald Ford recognized Black History Month, which was celebrated nationwide. 

How can we honor Black History Month?

There are many ways to celebrate and participate during Black History Month. Apart from supporting black-owned businesses, you can also learn about notable black historians and figures to understand their contribution to society. You can also donate to organizations focused on helping black communities and attend Black History Month events near you to show support.

Did you like this article? For more great deals and shopping ideas, find us now on your favorite social networks: Facebook, Instagram and Pinterest!

Prices updated on 02/06/2024. We are not responsible for any changes to the prices mentioned above.

Afina Najib Professional Headshot
Written by
Afina Najib

A journalism graduate from Curtin University, Afina Najib specializes in writing tech, finance, automotive and wellness content. Now residing in Kuala Lumpur, Afina spends her weekends hitting the gym or watching Formula 1 races.

Specialized topics